When you’re setting up a communications program for your political campaign, one of the hardest questions you’ll face is how much your campaign digital budget should be. When you’re thinking through your budget, three main factors will influence how much money you put into digital. How to Create a Digital Political Campaign Who is your audience? When […]
Building a candidate website is one of the first steps you and your team need to take after you decide to run for office. But a lot of candidate websites end up coming across as clunky, hard to use or dated. Your website is the first version of you that many voters are introduced to, […]
Everyone loves a good party, however, when it comes to a political house party you want to make sure it is serving the purpose of your campaign. Specifically, you want your political house party as a tactic for voter contact, especially around primaries and special elections. It is a good way to get a candidate […]
With platforms like Squarespace and WordPress, it’s become pretty easy for campaigns to set up their political campaign websites. That being said, now that the average joe can build a website without a backend developer, it’s now harder for a website to be seen via organic search. Get Your Political Campaign Website Seen with SEO […]
When was the last time you saw something particularly eye-catching in a political campaign ad online? We spend so much of our time online these days – for work and for play – and digital ads are everywhere we look, so it’s easy for your political campaign’s creative to get lost in the shuffle. Think […]
One of my favorite political campaign tips is, that campaign fundamentals can be the difference between winning and losing. No matter what level of the race you are running, campaign fundamentals are core to winning. Good political campaign advice can help give a campaign a good start. If you need a campaign team you can […]
The word politics comes from the Greek word polis which means city or state and is close in meaning to the Latin res publica which became a republic. To be political is to be actively interested engaged and involved as a citizen in fulfilling public duty and service including debating with other citizens and using […]